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Why did we build iSportz?

The Sports Tech ecosystem is fragmented with legacy, point solutions catering to the requirements of discrete use cases and a few specific users. We, at iSportz, are committed to integrating the wider sports ecosystem via a Next-Generation Sports Management and Engagement Platform connecting billions across the globe, be it Athletes, Administrators and Coaches or Enthusiasts, Fans and Supporters.

We espouse “Tech for Good” aimed at driving positive disruption, improving well being, and reducing the barriers to entry for underserved communities. As Sports across the globe is geared towards Gen Z, Sports Tech has to keep up with a compelling user experience (UX), mobile access, advanced analytics, and data integration. We are driving positive disruption in Sports Tech via technological innovation and connectivity between different stakeholders that were so far operating in silos.

What’s the problem iSportz is trying to solve?

The wider Sports Ecosystem is siloed and disorganized. Sports Tech solutions focus on discrete use cases, with B2B and B2C segments remaining as islands that are not yet connected. In a nutshell, we are connecting the B2B and B2C segments to drive new opportunities for engagement, monetization, productivity, and reach beyond traditional process, data, and technical silos.

We are developing an Integrated Sports Management & Engagement Platform catering to a wide range of use cases for various user personas. For the short term, key use cases include Club & Team Management, Member Management, Event Management, Learning Management, Community Engagement, Merchandize & eCommerce, Tryouts, and Fundraising. We cater to a range of stakeholders, including governing bodies, associations, clubs, teams, major & minor leagues, coaches, volunteers, athletes, and fans.

In Q3, 2023, we will be launching a new iSportz Social Platform to kickstart the proliferation of a LinkedIn-style platform for the wider sports community, including fans, supporters and enthusiasts. Owing to our integrated approach, we are best placed to exploit the $150bn Sports Management & Engagement market opportunity.

The team behind iSportz

Great things are done by great teams, not by individuals. iSportz leadership team is led by a CEO who believes in leading through actions, not mere words. Our talented team collectively has more than 100 years of Sports Tech experience in delivering scaled, complex solutions and implementations for some of the largest, global sports organizations. Our Founder and CEO, Vijay Krishnan is an UMASS Amherst MBA alum with 20 years’ of global leadership roles in Fortune 500 companies, including Fiserv and Motorola. Vijay has previously bootstrapped two award winning, multi-million-dollar companies with his business partner Arathi Rajagopalan from 2011-2021.

We have deep technical, operational, marketing, and sales expertise to augment Vijay’s leadership in shaping the vision and execution of iSportz growth strategy. Several experienced advisors ensure that iSportz stays on track and makes the most of its differentiated value proposition.

What’s iSportz’s Unique Selling Point?

We have numerous technical differentiators and an advanced roadmap that sets us apart from point solution providers. Our core vision to function as a “Global Connector” of the sports ecosystem is definitely the driving force for all tech-enabled innovation. The iSportz Social Platform and the Community we are building to create new experiences & engagement for fans, supporters and enthusiasts is based on a hyper-localized model. This connectivity between the different participants in the wider sports ecosystem enables new monetization opportunities and use cases.

iSportz is leveraging next-generation technologies, such as artificial intelligence (AI)/machine learning (ML), and Web3 & blockchain technologies while offering a compelling user experience (UX), advanced analytics, and deep product-level integration. As we execute against an aggressive roadmap, iSportz will be slated to become the most-advanced Sports Management & Engagement Platform at a global level. We offer simple pricing models with subscription and transaction charges. Because of our unique platform, we create stickiness by delivering incremental value for our customers and in turn, more revenue/monetization opportunities for ourselves.

Road Map

Why switch to iSportz?

Here are the Top 5 reasons based on actual observations:

Governing Bodies, Associations, Leagues, Clubs, Teams, and more can easily manage their membership, events, courses & training, , merchandising, try-outs and fundraising from a single Sports Management Platform. This enables greater life-time value for their members and eliminates the need for multiple management tools, leading to huge time and cost savings.

Fans & Users can interact with fellow sports enthusiasts by following sports events, games, schedules & scores, purchasing memberships, buying tickets to events & merchandising, and finding job & scholarship opportunities from sports organizations, and others.

Athletes can manage their membership, view game schedules & performance stats to showcase their skills for recruitment, and stay up to date with training and certification.

Coaches can manage their teams, schedules, communication, fees, certifications, tryouts, jobs and other management aspects using a single platform.

Sports Affiliates can market their services, donations, fundraising, scholarship and job opportunities to a wider ecosystem and realize benefits for the whole community..

Why do organizations & end users prefer iSportz?

For Organizations: The iSportz Sports Management & Engagement Platform is delivered under a SaaS model offering a lower total cost of ownership (TCO). There is no need to invest in physical infrastructure for deployment and anytime, anywhere access is offered via the web and mobile devices. User organizations are charged a subscription fee; transaction fee can be passed on to the end users. The platform caters to a wide range of use cases, which otherwise would require multiple point solutions. Owing to a compelling UX, it is easy to get started and train on the iSportz platform.

For End Users: The iSportz Sports Management & Engagement Platform supports mobile access for the end users. They benefit from rich content, powerful features and community engagement, data integration, and a compelling UX.

What’s the current state of iSportz?

iSportz Sports Management & Engagement platform has been deployed at major sports organizations, including USA Water-Ski, USA Cycling, Alliance Fastpitch, USA Shooting and Player’s Way. iSportz Sports Management and Engagement Platform has processed over 50,000 online transactions for registrations (e.g., membership, events, and certifications) and grew over 100% in the second half of 2022. Over $100K SaaS+ revenue generated within the first 6 months since the release of MVP in mid-Q3, 2022. Bookings of $500K in SaaS+ revenue as of March 31st, 2023.

We have grown to a team of about 40 professionals and leaders spread across US and India offices.

Where will iSportz go from here?

Three new modules (Tryouts, Fundraising and Merchandising) will be introduced on the sports management
(B2B) side in Q3, 2023. iSportz Social Platform (B2C) will be launched in Q3, 2023.

Our target is to reach:

1 million users within 9 months of the launch of our Social Platform.

$1 million in transactions through our Sports Management & Engagement Platform within 9 months of the launch of our Social Platform.

Please refer to the roadmap for upcoming modules, features and capabilities.

What metrics do we track?

Primary Target Metrics include:

  • Average revenue per user
  • Customer/user retention rate
  • Average engagement time/user
  • Number of transactions processed
  • Number of subscriptions

Secondary Target Metrics include:

  • Daily Active Users
  • Monthly Active Users
  • Cross sell and upsell revenue
  • Cost of customer acquisition
  • Customer lifetime value
  • SaaS gross margin, at scale

After the Seed round, where will we go next?

5 Million
Users Globally

$5 Million
Transaction Processed

10 Million
User Generated Content

What’s the long-term milestone?

To become a multi-billion dollar valuation company
by connecting 1 billion users across the globe.

What was the last round valuation?

Last round valuation of $10 Million

What was the last round of investments?

Last round we raised $525K

Who are your current investors?

Ignite Equity Partners LLC (Lead Investor)

Starter Studio

Phoenix Holdings

The investment is currently at the Seed stage and we are planning to raise 1.5 million dollars at a valuation of 15 million dollars pre-money. We have committed investments of 20% of the current raise.
The Global Sports Management and Engagement market is worth $150bn and growing at double digits. With our integrated Sports Management and Engagement Platform, we are best placed to exploit this growing market opportunity. Clubhouse valuation grew from $1bn to $4bn in one year. Koo raised $30mn led by Tiger Global. The valuation will rise quickly in the next rounds due to our transformational vision, advanced roadmap and platform evolution, and the underlying market growth.
We are going to dilute 10% of the total shares as Safe notes at a $15 Million pre-money valuation

We are currently doing Safe Notes and will be open to
equity dilution in our next round.

Currently we are in the fair valuation range given the value we are going to create and the growth potential for the Sports Management & Engagement market. Moreover, our existing investors have already invested at the current valuation and we need to keep our commitment.

We are not scouting for investors who are in for “just a quick multiple on their investment”. We are keen to partner with investors who align with our vision and recognize the potential of iSportz in becoming a “Global Connector” in the broader, global sports ecosystem.

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